Ponder this one, as you go into the weekend: Seriously. Ponder the process by which a major brand designs, (presumably) market-tests, and produces a brand named “Steam’ables.” Is it their small contribution to the fight against the elimination of … Continue reading
In accordance with my gut feeling, Merriam-Webster has no definition for “whirl” as a noun. Dictionary.com does, but not any that would make sense in this context. I think the word they were looking for was “whorl,” but that … Continue reading
A little light misspelling for a midweek boost: The ritzy new Kroger is giving Whole Foods a run for their money. It’s so nice, they even feature “artichoke and feta torta with carmelized walmuts.” I don’t know if they … Continue reading
I suppose this is what’s next: people, so scared of improperly using apostrophes, just opting out entirely. But large national corporations? You don’t own a copyeditor? Good grief. Also? It’s not that hard.
A must-read for apostrophe-obsessive types!