A tale of two signs

I saw this one and I thought “At last, an appropriate use of quotation marks on a handmade grocery store sign!”

Yes, that’s right — “Yum yum” could well be what kids say while eating watermelon, and therefore does in fact belong in quotes.  Get this sign-maker a cookie!

But then, I saw this…

I suppose it’s possible that my friend the sign-writer was making a comment on the nature of watermelon as a treat.  Because let’s be honest, if it isn’t made of chocolate, it isn’t a treat, amIright?