Wholesale opportunities

Written By: admin - Aug• 27•10

I could make several individual posts out of the pictures I took at a single store this weekend.  But I won’t, because that feels like cheating.  So here we go.

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The best part about this one was that it was a copy.  They’d copied it and posted it all over one end of the store, an exuberant festival of abused apostrophes and quotation marks.

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I’m willing to give points for consistency.  If you want to argue that you’re going to just preface every single “s” with an apostrophe — I mean, you’d be wrong, but at least you’d be consistent.  Similarly if you argued that pluralization should occur with apostrophes: still wrong, but some points.  I’d even accept an (incorrect) argument that nouns that end in the singular with a vowel, like “sample,” require an apostrophe for pluralization, whereas those ending with consonants don’t.  But why on earth would you pluralize “sample” and “cap” with an apostrophe and NOT “box”?

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2 Comments

  1. Jessica says:

    Because it’s an -es rather than -s pluralization . . . duh! 😀

  2. Hanna says:

    Maybe because they think everything is pluralized by -es, so the apostrophe in ‘s is indicating that you’re leaving out the e.

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