How not to get my money.

Written By: admin - Mar• 27•13

Part of my decline into Oooooold has involved an increase in the number of pills I take a day. I gave up last year and bought one of those pill cases that has not just a compartment for every day, but two compartments for every day, so you can fit in the breakfast pills and the bedtime ones in different compartments. So I saw these from a distance and thought that they might be right up my alley until OH NO THEY DIDN’T.

 

First of all, can we talk about the fact that “pod” is a real word, not an acronym, so it actually doesn’t need to be in all capital letters? I mean, aside from the blisteringly obvious THAT IS NOT HOW YOU USE AN APOSTROPHE.

And fear not, RPBers. I did the dirty, dirty job of checking the prominently advertised website to see if the error is reproduced online and wasn’t just an extremely unfortunate typo on product packaging (which you really, really should double-check, if you make a product).

Alas.

But this is where it gets interesting. Let’s break this down for a minute.

At the RED ARROW, we have improper capitalization and an improperly used apostrophe.

At the BLUE ARROW, we have the improper capitalization, but the apostrophe has been spared.

And then we have the part I’ve underlined in pink, which features a properly capitalized acronym with¬† acceptable use of an apostrophe!

I can only conclude that the copywriters at fit-fresh.com have decided to cover every single punctuation base they could imagine. Well done!

You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Comments

  1. Leah says:

    You missed one that they missed!
    In the paragraph which you enhanced with the blue-and-pink treatment there’s a missing apostrophe in the second sentence.

  2. Alden says:

    So true. I think by that point my eyeballs were bleeding.

  3. Fit & Fresh says:

    Hi Alden! I couldn’t agree with you more. I have taken over the communications/copy writing here at Fit & Fresh and such errors make my eyeballs bleed as well. But when you are a small company just trying to earn a living on a short staff, sometimes a salesperson ends up being your copywriter. Alas, thanks for bringing it to our attention and we will certainly strive to do better from here on out. Good luck with the pill-taking!

Leave a Reply

Your email address will not be published. Required fields are marked *

WP Facebook Auto Publish Powered By : XYZScripts.com