Ponder this one, as you go into the weekend:

Seriously.  Ponder the process by which a major brand designs, (presumably) market-tests, and produces a brand named “Steam’ables.”  Is it their small contribution to the fight against the elimination of the apostrophe?  Or is it marking the abbreviation of some other word — something like “Steamamabobables”?  Hee.  “Steamamabobables.”  Say that twenty times fast.